Know the three stages of success Amazon Product Launch Plan
Launching a successful Amazon product can be exciting and challenging too as your competition also exists in the same marketplace. Hence, it takes time, knowledge, and effort to achieve success. Many sellers often fail to succeed, and it takes a lot more effort than you can even realize. It’s not just a matter of listing your product.
In this blog, we’re explaining a few core strategies that will work well to launch your product on Amazon. And these early steps will define your product’s long-term success on Amazon.
Formulate your Amazon product launch plan.
We have divided the plan into three parts:
- Pre-launch strategy
- Launch strategy.
- Post-launch strategy
So, without any delay, let’s dive in!
Learn how the Amazon system works. It all starts with the Amazon A9 algorithm. The main issue that sellers face after the product launch is not generating enough sales. That’s where the Amazon A9 algorithm is important.
The most important thing you should know about Amazon Marketing is it doesn’t work like Google Ads. While Google loves relevancy, Amazon is all about Sales and Sales. Of course, there are other factors, such as reviews and ratings, listing optimization and more but the major factor here is Sales!
And the main reason for low sales is that your product might not be ranking at a good scale in search results. Which ultimately leads to low sales.
So, to rank higher and generate good sales on Amazon, you’ll first need to understand how its algorithm works in showing products to your ideal shoppers.
Launching a product successfully it’ll starts with the right product research and the right business model that fits.
While choosing the right product, you need to understand a few things like:
Customers: This may seem a bit obvious, but make sure you are targeting the right customers.
While conducting your product research, you need to understand a few things like:
If you are targeting the right customers for your product
What is their choice?
How often have they purchased your product?
The challenges do they face while buying a similar product?
Your passion: Well, this goes without saying. You need to sell the products which you are passionate about or at least have some interest in. This is the key to building long-term profitability of the product.
Competition: The more competition you have, the harder it is to rank a specific product. So, it’s important to study what your competitors are up to and learn from them.
You may want to pick a narrow niche with a small market, and expand as you go, because having low competition will aid your sales growth.
Accelerate your business growth with the latest tools. A successful product launch involves several phases with each phase layered further. Therefore, you need to identify the right and accurate tools that automate and smoothen your launch phase. You want to get a grip on the marketing, product, and task management tools to manage each process in your e-commerce product launch. Understand the core metrics of your business and why you need to track them.
It all starts with Optimization.
We divide the listing optimization into three parts – Keyword research, Keyword optimization, and keyword tracking.
- Keyword research: Think of all the possible phrases and keywords related to your product, and list them in order. Pick up the major keywords and use a keyword tool like Google Keyword Planner.
However, using a generic keyword research approach will not be feasible for your keyword targeting approach, that’s why we recommend you get your keyword research and planning done from us. We have been in Amazon marketing for since almost more than ten years. We just don’t do keyword planning we plan to target the best more than what your competition is doing.
- Keyword optimization: Once you have a set of keywords in hand, target these keywords in your listing title. Remember knowing your customer in and out will help you succeed in the Amazon Marketplace. You need to understand what they are looking for and showcase your product listing in a way to make them buy the product.
- Keyword tracking: Once you optimize your products with the right keywords, you’ll need to ensure that you’re working well with your listing. For this, you need to start tracking the keywords and see how they are performing.
Monitor performance metrics such as click-through rate (CTR), number of clicks, and conversions. You can eliminate the non-converting keywords, and optimize the listings with the high-performing ones. In case you want to improve your ranking for a specific set of keywords, you can target them in your ad campaigns.
- Drive external traffic to your listing. Ideally, you’ll need to start working on it before your product launch. You’ll need to create brand awareness among your target customers. This can be done in a lot of ways.
Since Amazon has a large customer base, the competition is also relatively high. So, it makes sense to drive external traffic to make your listing visible and drive initial sales.
3. Post-Launch strategy
Get Reviews to create social proof. Generating the first few sales can be challenging, but convincing the customers to leave reviews can be daunting. Amazon product reviews are crucial for two main reasons:
- Customers trust reviews like personal recommendations. Therefore, good reviews lead to more sales.
- Reviews play a major role in the product ranking. Also, it is hard to generate PPC campaigns without reviews. So, you will need to put effort into receiving more reviews initially.
Amazon has a set of rules when asking for a product review or seller feedback. Also, the e-commerce giant acts against anyone who violates any policy. So, make sure you check the policies. Besides, that we are providing you with a few options that’ll help you for collecting reviews on Amazon:
Amazon Early Reviewer Program: This review program was introduced by Amazon to help sellers get initial product reviews. You will be only eligible if your product has less than five reviews. You will be eligible if your product has less than five reviews, and costs at least $15. Amazon will contact random shoppers who purchased your product and request to leave a review. The buyer receives a $1-3 voucher for leaving a review, irrespective of whether it’s positive or negative. Amazon charges you a $60 after you received at least one review for the enrolled product.
Amazon Vine Program: This program invites the most trusted reviewers to post their reviews on your products. Amazon invites specific shoppers to become ‘Vine Voices’ based on their reviewer rank, so they provide honest and unbiased product reviews to educate their fellow shoppers. Amazon shares free products with these reviewers from participating sellers.
- Create an exceptional marketing strategy.
How can you generate sales when your customer doesn’t know your product?
Well, that’s the major concern for all the sellers at Amazon.
Make sure you have a strong marketing strategy aligned with your marketing objectives and serve your product in the right way.
Get help from a good marketing expert who can guide you better with how can you create a better marketing plan with a correct approach.
- Set your PPC Campaign
Amazon PPC campaigns are the best to make your product visible in front of your customers, especially if you’ve recently launched a product in the Amazon marketplace (& that’s new)
Make sure when you create a PPC campaign that you set a specific budget so you don’t run out of money. Moreover, organize your campaigns so you don’t lose money by bidding against yourself.
There’s always so much to do during your Amazon product launch, but in short, we’d say you:
- Conduct thorough product and keyword research.
- Build an optimized listing. Optimize your product title, amazon backend keywords, and description.
- Track your keywords and eliminate the non-performing keywords.
- Use Amazon PPC campaigns to rank high for specific keywords on Amazon search results.
- Focus on the customer reviews because your purchases depend on the product reviews.