5 Remarketing Strategies to Boost your Performance!
Are you looking to improve and increasing more social engagement through website activity?
In this blog, you’ll learn tips on how to get the most from remarketing for segmenting your audiences.
What is Remarketing?
Remarketing, also called retargeting, is a paid marketing strategy that will allow you to serve ads only to individuals who have previously visited a website or engaged with your creative on a social channel.
- Pricing Page Visitors
Segmenting pricing page visitors based on their behaviour allows you to identify individuals who are more advanced in their product research compared to those who only visit the homepage.
These visitors on the pricing page are often engaged in comparing prices with competitors and exploring the features offered within different pricing tiers.
By categorizing pricing page visitors accordingly, you can create a more focused audience with a higher intent, which can yield better results compared to targeting all visitors indiscriminately.
- Industry-Specific Page Visitors
By creating dedicated pages on your website for each industry and building separate remarketing audiences for each page, you can effectively identify individuals who have expressed interest in services related to a particular industry.
This allows you to target these audiences with tailored ads that speak directly of their specific needs.
For example, if you have a page on your website dedicated to the real estate industry, you can create an ad campaign that highlights a guide explaining how real estate developers can utilize your software to track prospects.
This ad would specifically target people who have visited the real estate industry page, increasing the relevance and effectiveness of your messaging.
- Cross-Channel Remarketing
Maximizing cross-channel opportunities involves creating remarketing segments for visitors who accessed your website from specific channels and campaigns.
This strategy allows you to extend your audience targeting capabilities from one platform to another, leveraging the strengths and advantages of each platform for remarketing purposes.
Additionally, it enables you to take advantage of potentially lower costs associated with remarketing on certain platforms.
For example, suppose you are running LinkedIn Ads and have a campaign specifically targeting C-suite individuals.
By building a remarketing segment for visitors who clicked on an ad from this campaign, you can continue engaging with this highly valuable audience across different channels.
This approach ensures that you maintain consistent and tailored messaging for individuals who have already shown interest in your offerings through their interaction with the C-suite campaign.
- Previous Buyers
Utilizing remarketing to target customers who have made previous purchases from your site can be an effective strategy to encourage repeat purchases.
However, it is important to approach this tactic with careful consideration to avoid annoying customers and negatively impacting your brand perception.
Timing and product selection for future remarketing campaigns should be tailored based on the type of product previously purchased.
- Higher Funnel Converters
To effectively engage potential customers and move them through the sales funnel, offering valuable downloadable assets, such as guides or inviting them to sign up for webinars, can help identify individuals who are genuinely interested and willing to engage further.
By providing downloadable assets or hosting webinars, you create opportunities for prospects to demonstrate their interest by voluntarily sharing their contact information or participating in the event.
This allows you to build an audience of individuals who have "raised their hands" and indicated their willingness to learn more about your products or services.
By focusing on building an engaged audience of interested prospects, you increase the likelihood of converting them into customers through continued engagement and personalized interactions.