12 Tips for You to Successfully run Google Ads

Advertising on Google through SEM efforts has opened wide doors for most of the businesses but when we majorly struggle in optimizing the platform and struggle mostly on getting the most out of Google Ads, it becomes very crucial and challenging for us to maximize our sales while minimizing cost. 

Here are some tips that can help you effectively perform in Google Ads and get the most out of this platform. 

  • Align your Goals!

The most prior thing to consider before even setting up a campaign in Google Ads is to set a goal that aligns with your marketing objectives. Therefore, fixing a strong and clear marketing objective will help you ensure that you are on track with your marketing objectives for your campaign and that helps you perform well with clear analytics and insights. 

  • Spend on what performs well.

It creates a lot of confusion when it comes to deciding where to spend and how to spend. assigning a budget though sounds vague but you can assign your budget to campaigns that perform better, helping you reach your business goals with minimum investment. 

  • Make the audience your Priority!

Make smart efforts to create an effective ad that works in your favor and most importantly serves the audience. Remember your objectives should also align with what your audience wants. So, understanding your audience should be the most important part of your marketing strategies and planning. Address them, identify their needs, and align their needs to your products' pieces of information and specifications.

  • Location targeting 

You can use advanced location options during and after campaign creation for optimal location targeting and improved campaign performance. 

What is advanced location targeting?

This advancement in Google Ads will help you show ads to anyone searching on Google for your targeted location. For e.g. If a person is looking for shirt online but doesn't specify his location in their search, then the system will likely use users’ location for targeting.


  • Don't overexpose your Ads!

In case you are running a Display and Video campaign, it gets very important that you are using frequency capping which helps you to limit the number of times your ads appear to a particular user. This way you don't disturb your audience by showing a repetitive ad. 

  • Target what matters

Rather than showing everywhere, it’s better you show up alongside relevant content that your customers and potential customers are viewing. 

Make sure that you are targeting the right audience segment depending on Demographic, Targeting, Remarketing, Custom and Affinity audiences which target the customer as opposed to the page content. 

  • First, observe then optimize.

In Google Ads, you get multiple campaigns and ad group targeting options that will help you reach potential customers, for you target your ads by choosing a criterion. 

But what becomes important after targeting is the "observation setting."

Enabling observation settings will allow you to observe the status of live ads and map the pattern of how users are interacting with your ad, you can then take optimize the best-performing ad. 

The observation setting will not play any role in whom to show your ads or where will they appear. 

It will completely focus on monitoring your ads performance for the selected placements, topics, or audiences while your campaign is running. 

The monitored data can be then used for making reports that will help you to draw insights, so you stay on track and invest and perform efficiently. 

  • Consolidate to be at ease.

If you are running multiple campaigns but it’s of the same type then you should definitely consolidate them into one. The lesser campaigns will mean you monitor them better and derive good insights. Not only that, but it will also help you invest less. 

  • Make smart use of Your campaigns.

Making smart use of your budget by consolidating campaigns doesn't mean you will limit yourself from exploring. 

Use different campaign types to show a particular ad type in various places so you know what and where performs well. 

  • Bid where it’s required!

Maximize conversions with the Smart Bidding concept. For Search campaigns, smart bids are set in real-time at the search term level, and for other campaign types, dozens of signals are used to set the optimal bid. 

  • Keep tracking...

Without tracking conversions it's meaningless for all your SEM efforts. Use conversion tracking and offline conversion tracking to help optimize the quality of your conversions. 

  • Its all about testing & testing

Marketing Online, especially SEM is a complete experiential strategy. Where constant testing is a must with the rapidly changing of consumer demands the marketing efforts are changing and keeping a close eye on the trend is important which is only possible when you test in terms of running different campaign types to using different ad types. 

We hope you enjoyed reading so far with us and following these tips will definitely help you efficiently run ads efficiently on Google. 

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