WEB DATA & ANALYTICS SERVICES - DATA THAT DRIVES DIRECTION
Unlock the true potential of your data with QlikMatrix. Our web analytics services transform unfounded metrics into finished actions — user behaviour, traffic trends, and conversions can be examined and utilised to drive growth, improve ROI, and adapt marketing to the actual business performance.
THE POWER BEHIND SMART DIGITAL DECISIONS
See Beyond Clicks. Understand What Converts.
Turn your website data analytics into your competitive advantage. Go beyond clicks, know what converts, and use actionable insights of web data and analytics to grow, realise ROI, and business success.
- Monitor and measure visitor interactions to maximise the experience of the website.
- Determine revenue-generating activities that make the campaign effective.
- Invest in the performing channels to achieve better returns.
- Turn raw data into strategic growth drivers.
- Track KPIs and trends and make better business decisions.
EVERY METRIC TELLS A STORY — HERE’S HOW WE READ IT
The Google Analytics 4 (GA4) Set-up and Audit
Migration PA4 Operationally, configure GA4 and monitor key events, and make the transition out of Universal Analytics.
Google Tag Manager (GTM) Implementation
Simple to install and operate tracking using neat tags. Fix and troubleshoot any bugs to ensure that your website performs without any mistakes.
Custom Dashboards
Devise real-time dashboards at Looker Studio, Power BI, Tableau, and any other BI system. Access to the most important metrics is made quick and easy for your team.
Conversion Rate Optimization (CRO) Insights
Monitors how the users are behaving in your site, finds out where they are dropping and narrows down the process.
Multi-Touch Tracking & Attribution Modeling
Know which channels, campaigns, or creatives are providing the greatest power during your customer journey.
Database Architecture and Improved Ecommerce Monitoring
Install superior data layers and e-commerce tracking to be able to see unmistakable information on product performance, shopping cart activity and customer lifetime value.
OUR STEP-BY-STEP ANALYTICS APPROACH
Discovery & Audit
Data Collection Setup
Data Layer & Tag Management
Dashboard & Reporting
Conversion & Funnel Analysis
Attribution Modeling & Multi-Touch Modeling
Recommendations and Optimization
Constant Control and Enhancement
BEYOND REPORTS: RESULTS THAT MATTER
D2C E-commerce Brand
SaaS Platform
Global Retail Brand
WHY CHOOSE QLIKMATRIX FOR ANALYTICS EXCELLENCE
Full-Funnel Data Thinking
As a web analytics services, we integrate information in all platforms and present a clear picture of the whole customer journey.
BI + Marketing Alignment
Live dashboards enable CMOs and CROs to make fast and informed decisions that result in growth.
Intensive Integration Capabilities
Connect easily with Shopify, Salesforce, HubSpot, Zapier, Meta, LinkedIn, GA4, Mixpanel, and others - so that all your tools are synchronized.
Single Team CRO & Media Insights
We do not simply raise issues; we fix them with a combination of creative strategy, data on performance, and actionable insights.
CASE STUDY: HOW QLIKMATRIX IMPROVED WEBSITE PERFORMANCE THROUGH WEB DATA AND ANALYTICS
Client Overview
An eCommerce organization that was experiencing a downturn in its conversions and increasing bounce rate came to QlikMatrix. The website was experiencing consistent traffic but failed to engage its users and to achieve sales. The client required evidence-based information to discover areas of problems and achieve better outcomes.
Challenge
The client had a problem of having limited visibility of customer behaviour. They did not know which marketing channels captured the greatest number of qualified traffic and why customers would leave their carts before they could complete their purchases. It was challenging to make informed marketing and design decisions as there was no structured analytics system.
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Solution by QlikMatrix
As a web analytics agency, QlikMatrix started by analyzing the data structure and tracking capabilities of the webpage of the client through a thorough analytics audit. To collect real-time behavioural analytics (heatmaps, user journeys, and traffic sources), the team combined Google Analytics 4 (GA4) and Hotjar.
QlikMatrix has found that with sophisticated segmentation and funnel analysis, users were losing out on the checkout page because of the confusing design and sluggish page load times. The team worked together with the developers of the client to simplify the check out process, optimise the page speed and enhance the clarity of the content.
Another aspect that QlikMatrix optimized the marketing data plan of the client was the identification of the most successful marketing channels and the redirection of ad budgets to the more successful and engaging organic and social marketing campaigns.
Results
- Following 3 months of data-driven improvement.
- Conversion rate rose from 1.6% to 3.9%.
- Bounce rate decreased by 25%.
- Average length of sessions went up by 35%.
- Marketing ROI improved by 45%.
FREQUENTLY ASKED QUESTIONS
Why are Web Analytics important to businesses?
Web Analytics helps to know the behaviour of the visitors, source of traffic and the conversion rates. Based on these insights, businesses can know what is going on, optimise marketing efforts, enhance user experiences, and more sales or leads through making suitable decisions based on the data.
Which do you think is the most important matrix in Web Analytics?
Some of the widely used measures are examples of page views, bounce rate, average length of stay, conversion rate, sources of traffic, and user demographics. This will be evaluated using measures like performance of a site, the interaction among the users, and as the success of a campaign to improve optimisation and planning.
What are the Web Data and Analytics Tools?
The tools include Google Tag Manager, Hotjar, Google Analytics, Matomo, and Adobe Analytics. These tools can work in tracking the visitor traffic, user behaviour, conversion and giving detailed reports of performance in websites and marketing campaigns.
What can be done to improve marketing with Web Analytics?
Web data analysis can help a marketer to understand how the various channels are performing, spend the money allocated to an advertisement in the best way possible, personalize the content and understand customer paths. It helps to simplify marketing strategies, increase ROI and offer targeted campaigns that would attract the right audience.
