Why Web & Data Analytics Matter
Without clear data, you’re flying blind.
From user journeys to campaign performance, QlikMatrix helps you turn analytics into a growth engine. We uncover the story behind your metrics—so every decision you make is backed by data that matters.
- Setup, fix, and optimize GA4, Looker Studio, GTM & more
- Custom dashboards that bring clarity to your KPIs
- Full-funnel insights across paid, organic, social, CRM & website
- Improve attribution, reduce waste, and scale what works
Web & Data Analytics Process
Google Analytics 4 (GA4) Setup & Audit
Ensure correct tracking, event implementation, and migration from Universal Analytics for accurate and future-proof insights.
Google Tag Manager (GTM) Implementation
Deploy, debug, and manage event tracking with clean, organized, and scalable tag setups—without breaking your site.
Custom Dashboards
We build real-time dashboards in Looker Studio, Power BI, Tableau, or any BI platform—so your entire team sees what’s important, when it matters.
Conversion Rate Optimization (CRO) Insights
Analyze user behavior, drop-off points, and conversion flows—then turn friction into conversions.
Attribution Modeling & Multi-Touch Tracking
Know exactly which channels, campaigns, or creatives drive the most value—across your buyer journey.
Data Layer Design & Enhanced E-commerce Tracking
Advanced data layers and eCommerce tagging that bring clarity to product performance, cart behavior, and LTV drivers.
Our Analytics Process
Audit & Discovery
Strategic Setup
Testing & Validation
Analysis & Reporting
YouTube Ads
Programmatic SEM
Real Results, Not Just Reports
D2C E-commerce Brand
By identifying drop-offs in the checkout flow and fixing 3 UX issues.
SaaS Platform
Global Retail Brand
Smarter segmentation + A/B test insights = tighter targeting & better ROI.
What Sets QlikMatrix Apart?
Full-Funnel Data Thinking
We connect the dots across platforms to bring clarity to the complete customer journey.
BI + Marketing Alignment
Real-time dashboards that empower CMOs and CROs to act fast.
Deep Integration Capabilities
Shopify, Salesforce, HubSpot, Zapier, Meta, LinkedIn, GA4, Mixpanel—we make it all talk.
CRO & Media Insights in One Team
We don’t just show problems, we solve them—by blending creative, performance, and data.
FAQ'S
GA4, GTM, Looker Studio, Power BI, Segment, Mixpanel, HubSpot, Meta Pixel, and many more.
Yes, most audits we conduct reveal tracking gaps. We fix and future-proof your analytics setup.
Absolutely. We build dashboards tailored to your key business goals and team roles.
We provide ongoing support with weekly tracking updates and monthly strategy reports.
