5 Reasons to use Amazon DSP to Optimize Your Campaigns

Amazon DSP (Demand-Side Platform) is an advertising platform that enables advertisers to programmatically buy and display ads to audiences both on and off Amazon's marketplace. It uses real-time bidding to display ads across a range of channels, including desktop and mobile devices. 

With Amazon DSP, you can target specific audiences based on the factors such as demographics, interests, and behaviours you are targeting as per your business requirement. You can also retarget users who have interacted with your brand on or off Amazon's platform. The Amazon Ads Platform offers a range of ad formats, including display, video, and audio ads.

In this blog, we are emphasizing some facts and reasons why you should think of deploying Amazon DSP to your marketing efforts in Amazon marketing.

1.Get Relevant Audience at Scale

Amazon DSP gives you access to ad inventory on Amazon's website and other Amazon-owned and operated sites and apps. 

But that’s not all. Amazon's demand-side platform enables advertisers to reach Amazon audiences wherever they are through Amazon Publisher Services and third-party exchanges. This means it can serve ads to your target customers anywhere they spend time online. 

The best part of the data is extremely reliable and not available on other platforms. This is Amazon’s first-party data that targets people who have been searching or shopping for specific products and then identifies the best placements to serve ads to those people. 

The advantage you get of Amazon DSP is you can eliminate the unrivaled quantity of shopping data which will help you to save a lot of time. 

2.Access to Advanced Audience Targeting

Advanced audience targeting in Amazon DSP can help to target highly specific audiences based on a range of criteria beyond simple demographic or geographic data. This includes targeting based on a user's browsing and purchase history, interests, behaviours, and intent signals.

You will be able to create custom audiences based on first-party data, such as customer lists, as well as third-party data with the help of Amazon DSP.

You also get hands-on to Amazon's proprietary data to target users who have interacted with their brand on or off Amazon's platform, such as those who have viewed their product detail pages or added items to their cart but didn't make a purchase.

3.Develop Your Brand

The Amazon DSP can help you to acquire more customers, it isn’t just limited to advertising on Amazon. It can help you develop brand awareness by reminding customers about your products or services. Developing brand awareness by reminding customers about your products or services. If you want to be at the forefront of your customer’s minds when they decide it’s finally time to make a purchase, you will need to make contact at different points throughout their customer’s journey. 

4.Optimize Your Ad Campaigns

Amazon DSP allows you to easily optimize your campaigns – either manually or algorithmically to meet specific goals. You get access to advanced audience targeting, real-time bidding, multichannel targeting, and reporting and analytics capabilities that can help optimize your ads and improve their performance, leading to increased engagement and conversions.

Amazon DSP uses real-time bidding to display ads across a range of channels. This means that your ads are displayed to users in real-time based on their browsing behaviour, ensuring that your ads are displayed to users who are most likely to be interested in your products or services.

5.Get access to Insights & Performance Analytics

When using Amazon DSP, you get access to a wide range of analytics data to help optimize your campaigns and improve their performance.

Some examples of the types of data you can include:

Impressions: The number of times your ad was displayed to users.

Clicks: The number of times users clicked on your ad.

Click-through rate (CTR): The percentage of users who clicked on your ad after seeing it.

Conversions: The number of times users completed a desired action after clicking on your ad, such as making a purchase or filling out a form.

Conversion rate: The percentage of users who completed a desired action after clicking on your ad.

Cost per click (CPC): The average cost you pay for each click on your ad.

Cost per acquisition (CPA): The average cost you pay for each conversion.

Ad placement: The specific sites or apps where your ad was displayed.

Device type: The types of devices users are using when they see and interact with your ads, such as desktop or mobile.

By analyzing this data, you can identify which campaigns, ad creatives, and targeting strategies are performing best and adjust your approach accordingly to optimize your campaigns and improve their ROI. The analytical data can then help you create custom reports that’ll help you provide insights into the performance of your campaigns. 

Reach more People. Get more Sales with Amazon DSP

In simple terms, working with Amazon DSP you leverage the massive amounts of high-quality customer data that only the e-commerce giants have access to. 

Using the Amazon DSP can help you refine your target audience, optimize your campaigns, and extend your reach so that your marketing efforts impact the right people at the right time. 

Partnering with the expert in Amazon Marketing can help you to get data-driven programmatic solutions that drive traffic and conversions and optimize ROAS. Connect with us to know how we can help you.